The P.O.L.A.R Movement LLC is a lifestyle streetwear brand that incorporates positive messaging into their clothes and infuses it into their sales strategy. "Keeping a Positive OutLook About Reality" is our motto — but more importantly, it should radiate through our messaging for every campaign.

In our Visionary campaign, we highlighted icons like Allen Iverson and other trendsetters who used their personality and mindset to change the rooms they were in. In our POLAR Academy campaign, we focused on the youth, promoting a higher-learning, education-forward mindset. The graphics I chose for these campaigns are ever-vibrant, punchy, poppy, and fun — grabbing the attention of both our existing and outbound audiences.

In the time I've was connected with The POLAR Movement, we grew from 4K to 12K followers, driven by our fun clothes drawn and designed from scratch, vibrant personalities, and positive visual messaging to our community.