MoveAmerica is an emerging thought leader in domestic industrial base development for national security and economic competitiveness.

For this website, the stakeholders gave a reference of a very minimalistic and clean site. I focused on that to design a site that was a hybrid one-pager — where you can get all the information on the homepage, but also news, about the company, and in-depth capabilities statements on the rest of the site.

As sole designer on this project, I owned the full visual system — typography, color, iconography, and layout — translating a vague "minimal and clean" reference into a defined brand language that could scale across every page. I designed a modular homepage structure that layers hero messaging, capability highlights, credibility markers (stats, testimonials), and calls-to-action without feeling cluttered, so a visitor skimming for 10 seconds and one doing deep research both leave with what they need. I also designed the capabilities section as a repeatable template — since MoveAmerica offers multiple distinct services (business analysis, R&D, workforce development, etc.), I built a flexible page pattern that keeps each capability page consistent while letting content lead.