In my tenure working on Project Spectrum's website as Lead Graphic Designer, and now — as of May 2026 — as Product Owner, I have been the sole visionary for how the product and message of the site are digitally translated. Whether working alongside the marketing team, the brand orchestrator, or digging in solo, I've also taken charge of social media graphics and marketing materials from time to time. The goal is simple: to produce work that establishes brand authority and continuity, with strong hierarchy that highlights the calls to action in the messaging.