At Boone Group, LLC, I wanted to create a campaign that served all affinity groups across America while educating both our internal team and our outward-facing audience about those who have served and their outstanding contributions.

This campaign was designed to further strengthen Boone's rich historical background. The CEO's great-grandmother, Alberta Boone, ran a soda shop that became a pit stop for General Motors and its hardworking crew during World War II. Being a cornerstone for helping others was the central storytelling thread that connected our company to every campaign we built. With a strong commitment to promoting national defense, this social campaign highlighted America's history through every face that has shaped our country. Through this authority, Boone Group welcomed new audiences to engage with the brand through intentional social marketing.