As Art Director of The Boone Group, LLC, I was tasked with visually storytelling the idea of Boone through a pre-curated speech. I decided the best way to showcase Boone's ideas and values was through animations that highlighted key sections of the speech, using the company's branded colors throughout.

The CEO's speech carried a strong narrative thread, weaving in success stories and folklore to drive her points home — from Muhammad Ali, to Joan of Arc, to the tale of David and Goliath. Alongside animating key visuals to support the drama of her delivery, I also helped shape her slide deck to give it clean pacing and breathing room, since she was taking on an immense performance to persuade her audience.

Doing this work meant to ensure that the graphics were a high enough resolution to be on a massive screen, and translate well through livestreamed activities. We also wanted the animations to be recognizable, clean, and entertaining for the audience.